When you own a pharma franchise company in India, you should not leave a single opportunity to build your market. Establishing a healthy relationship with doctors is the key to success. It increases the visibility of your brand and brings more money. Also, it is cost-effective, and hence, a smart way of business expansion.
Are there challenges in getting doctor referrals? Indeed, there are challenges. Competition is very high, and an opportunity lost is business lost. Are you a pharma franchise owner who has been finding it difficult to get referrals? Here are five tips to get them.
Create new business links
Creating business links and maintaining the existing ones are two ongoing business processes. You can’t sit idle after establishing business communication with all doctors and healthcare professionals in the town. Every day there will be new hospitals opening. Also, the existing links need to be kept refreshed. It is a full-time activity.
Establish contact with the whole team
It is not the doctor only, but you need to maintain relations with the whole team. The doctor is the key person, but the entire team members are important. By opening a one-to-one communication channel with every team member, you enhance the probability of getting leads. The more people you know, the better it is. Each one of the team should know about your company and business. Never think that you have achieved 100% potential. There is always room to dig out something.
Get a brand identity to your business
Your pharma franchise should have a brand identity. Doctors and healthcare professionals must know about the strengths and benefits of associating with your pharma company. For that, you have to tell them about the qualities that uniquely identify your company from others.
Build a salesforce
Good referrals can only be expected when you have a strong salesforce. Your sales team knows who to pursue to get the maximum business?
It is very much important that the salesforce targets specific referrals for specific business promotion and discount offers.
Follow-up is the key to success
Whether it is a new sales lead or a previous one, it is imperative to do a follow-up when you want to keep the business running. The pharma franchise model can be successful only when your products get continuous referrals. It happens when you keep on following the clients. It is possible to reap great profits by associating with a Top 10 Pcd Pharma Franchise Companies and establishing a network of solid referrals.